Getting Mom a Necklace

Mom deserves all the love and affection we can muster for the years she spent raising us and taking care of our scrapes and basically going the extra mile when we needed four dozen cookies for the bake sale tomorrow. The problem can sometimes be finding special gifts that let her know how much we appreciate all the effort she went to. One of the best things you can get for mom is something she can wear often and show off to her friends. What mom doesn’t love showing off how much her children love her through the wonderful gifts they give her?

One of the best gifts you can buy a mom or grandma is known as baby necklaces. They will most often show off the family tree using charms. A common style is to have a gold chain that has little people for each of the kids; the head of the stick figure charm is usually the child’s birthstone. In the case of a necklace for grandma it will use slightly larger charms for the children and smaller ones for the grandchildren. These can also come in the handcrafted sort, using beads and other types of material to make the charms.

There are a lot of options for the personalized charm necklace. One of the more popular options is silhouette pendants; these make use of the child’s silhouette and are shown instead of actual pictures. Handcrafted necklaces are sometimes the best ones to buy, because she can wear them every day, whether she is cleaning up, running errands, or playing cards with her friends. The most important thing is to go with something that looks nice and doesn’t stick out like a sore thumb or is too cumbersome to wear.  But if you have the means, I am sure your mom would cherish a pearl necklace or a diamond necklace.  On the other hand, the nice thing about getting a charm necklace is that you can transfer them to a bracelet for occasions where a necklace won’t work and it won’t break your bank account.

Using the internet to find a personalized necklace is really the way to go. You will find companies that deal exclusively in helping you design a necklace that will show your mom that you really put in the time and effort to find her something special. Buying necklaces online gives you a lot of options as you can visit multiple retailers to find the one that is perfect for you. Just be careful of imitations when you deal with precious metals, pearls, and gemstones, especially when it comes to a pearl necklace or a ruby necklace.  The same goes for handcrafts, because you generally get what you pay for.

Buying a Pearl Necklace

A pearl necklace should never be bought casually since there are too many financial risks.  The best way to reduce the risk of buying necklace is to familiarize yourself with the specific necklace you want to buy.  If there are gems that make up all or a portion of the necklace, you need to know the cut, clarity, color, brilliance, and weight. Learning about these factors and spending time shopping and researching will help you get what you want at a fair price.

Make an effort to learn as much as you can about the necklace you want to buy.  Examine necklaces owned by your family and friends.  You may also want to ask a friend to accompany you when comparing necklaces at different jewelry stores, mall, or gallerias.  A second set of trusted eyes is always a good thing.  Moreover, it gives you an edge when you and a friend (or family member) are speaking with a salesperson as opposed to just you alone.

There are a few simple questions you want to ask yourself before you begin shopping for your necklace.  First, what is your desired style?  Second, what size and weight are you looking for?  Finding the right size and weight is not as easy as it sounds.  For instance, a gold necklace may weigh more than a silver necklace.  If the necklace has pearls or diamonds, it will weight even more.  Of course the size of the necklace depends upon how you want to fit around your neck.  These are all factors to consider when thinking about size and weight.  Third, does the necklace match your personality?  Finally, is the necklace within your budget?

Once you have found the pearl necklace you want to buy, there are four basic rules you need to follow before making the purchase.  First, make sure the necklace is clean.  If you are working with a jeweler, ask them to clean the necklace for you.  If the jeweler protests, I would think about taking your business elsewhere.

Second, place the necklace under proper lighting. Many jewelers use multiple incandescent or fluorescent spotlights, usually recessed or on a track lighting system.  The purpose it to make the necklace and the gems look super brilliant.  However, once you bring the necklace to a typical place with normal lighting, it will not have the same brilliance.  Simply take the necklace away from the display glass and look at it in normal light.

Advertise Your Pearl Necklace on Craigslist

Did you know that Craigslist is an excellent way to advertise your pearl necklace on the Internet?  Unlike recommended websites like Ebay and Ecrater, Craigslist is free.  However, it acts like a classified ad so you have no platform for doing transactions.  On the other hand, you can use your Craigslist ad to link to your online store if you have one.  Or you could have your customers pay through a PayPal account if you have one. As mentioned in Part I, you can set up an online store on websites like Ebay, Ecrater, Ruby Lane and Etsy.  But a way that you can create additional traffic to your online store is through Craigslist.  Craigslist actually has an entire section devoted to jewelry.  This would be a great place to advertise your pearl necklace or necklaces. In fact, if you go on Craigslist and search under the For Sale section and click the jewelry link, you will find thousands of ads for all types of jewelry.

And it is so simple to post an ad.  Simply click the Post to Classifieds link near the top left corner and you will go to a screen that acts for a category.  Choose the For Sale category and you will go to the next page which has jewelry as one of the categories.  Click the jewelry category and then choose a location.  If you have an actual store where people can walk through the doors, the location aspect is very important.  On the other hand, if you only have an online store, the location is not as important since anyone from anywhere can buy from you.  Once you choose a location you will be taken to the advertising template where you put in a title and then a description of your pearl necklace.  It is crucial that you provide quality photos.  Craigslist will upload four photos for you.

But I would recommend using Craigslist mainly as a way to link to your website or online store.  If you go to the jewelry section of Craigslist, you will see that most people post a small ad and then place a link to their website. On the other hand, given its huge popularity, you could actually sell your pearl necklaces on Craigslist without a website or an online store.  Simply provide a good title, detailed description, and nice photos.  And make sure you provide your customers with a way to contact you for payment.  Again, I would recommend PayPal since most Craigslist users are familiar with it and you don’t have to deal with checks or money orders.