Necklace Station

If you don’t love pearls already, you may be wondering why anyone would want to buy a pearl necklace. It’s true that other gems, such as diamonds or emeralds, are flashier than pearls; however, these gems tend to steal the show a little too much for my taste. Wouldn’t you prefer to have a necklace that enhances rather than overwhelms you? That’s one of the reasons I love pearls – their elegance. I also believe that their versatility and long-lasting appeal make them a great choice for any woman.

The elegance and quiet beauty of pearls is one reason they have endured the test of time. A pearl necklace is very classy and carries with it a connotation of sophistication, glamor, wealth, and maturity. Pearls look wonderful with gowns and formal wear, but were also an everyday staple of fashion icons such as Audrey Hepburn, Jackie Kennedy Onassis, and Coco Chanel.

These women prove that pearls can be worn anywhere, anytime, and that versatility is yet another reason why pearl necklaces are so wonderful. Pearls can be paired with jeans to dress them up, worn with formal attire, or even worn in a business setting. There are also many different lengths and styles so there is sure to be something for everyone – from the dramatic pearl rope to the simple elegance of the floating pearl necklace. The variety of pearls available also means an almost infinite amount of colors (far more than just simple white) and shapes ranging from round, to teardrop, to baroque.

Finally, pearl necklaces have long-lasting appeal. They are classics and have been for generations so you can be assured that any necklace you buy now will still be fashionable for years to come. Not only that, but if you give your pearls some love and care, they could last for generations. The necklace you wear on special occasions now could someday be passed on to your daughter to pass on to her daughter – a great family tradition, don’t you think? The one caveat is that you must buy quality – real pearls with thick nacre are far more resistant to chipping than faux pearls or even low-quality cultured pearls.

I know that if you don’t understand what all the fuss is about, this is unlikely to make you a pearl aficionado, and if you love pearls already you may not need convincing. However, I hope that you now understand why I, at least, think that every woman should have at least one pearl necklace in her collection – their elegance, versatility, and long-lasting appeal make pearls a very good choice!

Did you know that Craigslist is an excellent way to advertise your pearl necklace on the Internet?  Unlike recommended websites like Ebay and Ecrater, Craigslist is free.  However, it acts like a classified ad so you have no platform for doing transactions.  On the other hand, you can use your Craigslist ad to link to your online store if you have one.  Or you could have your customers pay through a PayPal account if you have one. As mentioned in Part I, you can set up an online store on websites like Ebay, Ecrater, Ruby Lane and Etsy.  But a way that you can create additional traffic to your online store is through Craigslist.  Craigslist actually has an entire section devoted to jewelry.  This would be a great place to advertise your pearl necklace or necklaces. In fact, if you go on Craigslist and search under the For Sale section and click the jewelry link, you will find thousands of ads for all types of jewelry.

And it is so simple to post an ad.  Simply click the Post to Classifieds link near the top left corner and you will go to a screen that acts for a category.  Choose the For Sale category and you will go to the next page which has jewelry as one of the categories.  Click the jewelry category and then choose a location.  If you have an actual store where people can walk through the doors, the location aspect is very important.  On the other hand, if you only have an online store, the location is not as important since anyone from anywhere can buy from you.  Once you choose a location you will be taken to the advertising template where you put in a title and then a description of your pearl necklace.  It is crucial that you provide quality photos.  Craigslist will upload four photos for you.

But I would recommend using Craigslist mainly as a way to link to your website or online store.  If you go to the jewelry section of Craigslist, you will see that most people post a small ad and then place a link to their website. On the other hand, given its huge popularity, you could actually sell your pearl necklaces on Craigslist without a website or an online store.  Simply provide a good title, detailed description, and nice photos.  And make sure you provide your customers with a way to contact you for payment.  Again, I would recommend PayPal since most Craigslist users are familiar with it and you don’t have to deal with checks or money orders.